Making a difference

Making a difference

At Paul Baker Insurance Services we want to be different - and make a difference. Our approach is personal and friendly and based upon knowledge and experience - our team has a combined experience of 60 years within the park home and leisure home insurance sectors.

Our choice of products from AXA Insurance UK plc, one of the UK's leading insurers, have been carefully designed to meet your needs, your lifestyle and your budget. Our ‘Select’ cover is full of wide ranging features and our ‘Economy’ range provides excellent levels of cover but is a little cheaper.

We place great emphasis on offering you help, guidance and advice on all aspects of the park home and leisure home lifestyle from experienced professionals.

Paul Baker Insurance Services is part of Global Risk Partners Limited (GRP), one of the UK’s top three insurance intermediary groups. GRP comprises a national network of personal, SME and middle market insurance brokers, leading Lloyd’s and London market insurance brokers, and an Underwriting Division providing a range of specialist and niche insurance products. For further information please see


You choose how you deal with us:

Traditional Service you can trust

We love talking to our customers. Our team are friendly, approachable, knowledgeable and understanding. Paul, Ian, Jenny and Jacquie will answer your questions, listen to your concerns, understand your needs and offer solutions and an insurance protection which meet your individual requirements.

Importantly all aspects of your insurance will be handled by us in Cheltenham, including most claims. You can call us, email us, come in and see us, whatever is best for you - and if you prefer we will come and see you.

Meet the team

Paul Baker

Paul joined Bakers of Cheltenham in 1986, a company started by his father John who developed the first bespoke insurance policy for Mobile Homes - as they were then called. He later became senior partner and in 1999 the business became part of the Towergate Group and was renamed Towergate Bakers. Paul remained Park Home Account Director and decided to leave in 2015 to set up Paul Baker Insurance Services.

Paul is well known in the park home community. He pioneered the successful series of park home roadshows working with park home campaigners like Alan Savory of IPHAS and Sonia McColl of the JUSTICE campaign. He was a founding partner in Park Home News magazine and initiated the ‘Park of the Year’ awards. He is passionate about the park home lifestyle and with his new business, is well placed to continue working with and supporting park home residents.

Jenny Stagg

Jenny has worked in the insurance industry for over 30 years and is a Chartered Insurance Practitioner. She began her insurance career with a commercial lines broker, later joining a personal lines broker specialising in motor and household insurance, where she was promoted to branch manager. During the next 15 years she helped develop a very successful caravan and holiday home scheme with Bakers of Cheltenham and then joined Towergate Bakers as a senior sales consultant. During this time she specialised in park home and leisure home insurance and became a very knowledgeable and popular member of the team.

Jenny is a naturally cheerful and friendly lady with a huge amount of experience, her role will be Customer Services & Sales Manager.

Jacquie Poole

Jacquie has worked in the insurance industry for 16 years in a wide variety of roles including sales, customer services and claims.

She was initially involved with life assurance but on moving to Cheltenham in 1984, Jacquie became a claims handler, quickly earning promotion to become a senior claims handler for a general insurance company handling home, motor, travel and equine insurance claims.

After a few years bringing up her children Jacquie returned to employment working with children with special needs within a primary school which she found hugely rewarding.

In 2005 Jacquie joined Towergate Insurance where she specialised in park home and caravan sales and customer service, a role which enabled her to become very conversant with park home residents and caravan owners. Her experience and knowledge earned her a move to the claims department and a promotion to team leader of the park home claims team. She joins us now as our Claims Manager, a role for which she is eminently qualified.

Ian Hayter

Ian has 28 years’ experience in the insurance industry, he is our Operations Director and a Fellow of the Chartered Insurance Institute.

After leaving school Ian spent 3 years learning his trade at a local insurance broker before joining Bakers of Cheltenham in 1990 as an Underwriter. He became a full partner in the business in 1993 having been actively involved in all aspects of the business - customer services, claims handling, insurer negotiations and, increasingly operational and IT matters. He became Operations Director when the business was acquired by Towergate in 1999.

Ian joined JLT in 2008 and developed their bespoke Residential Park Home insurance policy under the Compass Direct brand. He was also responsible for ensuring the efficient relocation of the business to new premises in Gloucester docks and the migration of other JLT businesses to their new contact centre. In May 2013 Ian joined MasterCard as European Insurance Business Lead, before he was approached by Paul to become a Partner in Paul Baker Insurance Services.

Louise Finlay

Louise Johns


Louise has 5 years experience in the park home insurance sector including customer services, claim referrals and helping out at park home road shows. She previously worked at Towergate and has an excellent understanding of what our park home customers need. 

Louise has a delightful, friendly approach when dealing with customers and will immediately put you at ease with her charming and chatty style.



Gill Olley

Gill joined the team in May and has around 20 years of experience working in personal lines insurance broking. She has a great telephone manner, chatty and friendly and a lot of insurance experience to call upon, she is primarily engaged in looking after former policyholders of R K Shipman, an insurance broker acquired by PBIS early in 2016. Amongst her many talents Gill enjoys sailing and dancing.



Chris Thomas

Chris also joined in May 2016 and has 15 years’ experience within the insurance industry previously working with Thistle and Endsleigh. He looks after our standard household and commercial insurance products as non-core Business Leader with special responsibility for looking after our former R K Shipman policyholders. A keen golfer, he plays without a handicap – other than his clubs!


Sarah Risborough

Sarah Risborough

Our latest recruit Sarah joined us in July a welcome addition to the team with her ready smile she looks after policy processing and issue. With the ground floor full Sarah is confined to the basement which is lovely and cool in the summer and quite warm in the winter, she shares her office with a snail which leaves a lovely welcoming trail each morning ! She is a keen runner – including mud runs – but has yet to be seen running to the office!


Photo of Michelle Mortiss

Michelle Mortiss

Michelle joined the business in June 2017 and previously worked with Paul and Ian at Bakers of Cheltenham – despite that she was keen to return – and even more surprisingly we were pleased to welcome her back! A bubbly, lively character Michelle has fitted in really well working 3 days a week, primarily dealing with home insurance. It has to be said she makes an excellent cup of coffee which is always a bonus.